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一?Ace 2Q开始倒逼友商降?
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<li>2023/2/13 10:29:55</li>
<li>cdQ原?/li>
<li>来源Q?span>电脑?/span></li>
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【电脑报在线】结果，作ؓh规格?2GB+256GB售h?799元，比竞?GB+128GB版本h相当Q甚x低，何况q还是一部满血版的3.2GHz骁龙8+手机。关于这个h|实际上是有它内在逻辑的，一加中?
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<p data-track="1" style="box-sizing: border-box; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; margin-top: 0px !important;">一?Ace 2的存在，恐怕会倒逼友商降仗?/p><p data-track="2" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">昨天下午发布的一?Ace 2Q是一ƾ诚意非常的手机，当时大多Ch认ؓ它的起售价会?000元以上?/p><div class="pgc-img" style="box-sizing: border-box; margin: 18px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/386c47d59d9f4c5a96450c185773b486~noop.image?_iz=58558&from=article.pc_detail&x-expires=1676860165&x-signature=2iKlf%2BR8KnTFaciv%2B0XQleJ2xHA%3D" img_width="1065" img_height="718" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/386c47d59d9f4c5a96450c185773b486" class="syl-page-img" style="box-sizing: border-box; border: 0px; margin: 0px auto 8px; padding: 0px; cursor: zoom-in; max-width: 100%; display: block; border-radius: 4px; height: auto;" alt="" /><p class="pgc-img-caption" style="box-sizing: border-box; margin-top: 20px; margin-right: 0px; margin-bottom: 0px !important; margin-left: 0px; padding: 0px; border: 0px;"></p></div><p data-track="5" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">l果Q作v步规格的12GB+256GB售h?799元，比竞?GB+128GB版本h相当Q甚x低，何况q还是一部满血版的3.2GHz骁龙8+手机。关于这个h|实际上是有它内在逻辑的，一加中国区总裁李杰在采访中_</p><p data-track="6" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“首先，ȝ在当下的行业Q包括选择q个位的用户里Q他们最需要的是什么？他们q有哪些痛点没有解决Q基于这些需求来看我们怎么做更好的产品。?/p><p data-track="7" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“做好之后，我们内部也会l历非常长时_严格对品的试和用，Ace 2折款产品我本Z用了很长旉。推L产品Q我怿带来的不会仅仅是一个用P而是一片用L好口。这样再通过一个合适的hQ跟更多的用户交朋友Q就能让更多的h能够认知C加、了解到一加。所以定价对我们来说往往是最后一步，但确实实，q个h是一个非常艰隄军_。?/p><p data-track="8" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“用大家调侃的“百亿补贴”把基础的技术、品做好，q是我们W一优先要考虑的事情，所以我们不太会优先考虑卖多钱因ؓ如果一开始锚定h|那么产品上必然会有很多取舍。但q些取舍Q可能ƈ不是用户认可? q样可能会导致整个品表现偏d心。?/p><div class="pgc-img" style="box-sizing: border-box; margin: 18px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/01d205740452466e94942dd34edff8a3~noop.image?_iz=58558&from=article.pc_detail&x-expires=1676860165&x-signature=dKxmeWMK4lm6jlVq9bI0hmaSj%2F0%3D" img_width="1080" img_height="713" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/01d205740452466e94942dd34edff8a3" class="syl-page-img" style="box-sizing: border-box; border: 0px; margin: 0px auto 8px; padding: 0px; cursor: zoom-in; max-width: 100%; display: block; border-radius: 4px; height: auto;" alt="" /><p class="pgc-img-caption" style="box-sizing: border-box; margin-top: 20px; margin-right: 0px; margin-bottom: 0px !important; margin-left: 0px; padding: 0px; border: 0px;"></p></div><p data-track="9" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: center;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px;">一加中国区总裁李杰</span></p><p data-track="10" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">真正上手一?Ace 2Q又会发现它和同价位手机不太一P它有q个价位有的设计、手感，甚至是一?1、OPPO Find N2同款LQ很难想象这些要素会出现在一ƾ主打游戏和性能的中端手Z?000?3000元h位的手机成本有限Q堆满了性能Q加上还要压售hQ往往没有成本去改进影像、外观以及一些细节?/p><p data-track="11" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">但一加的x不一P他们认ؓ消费者一定不会绝对地图便宜，而是要找好的产品。对手机q样的电子消费品来说Q购买决{的时候会变得相对更理性一点，Ҏ机方斚w面的要求更高?/p><div class="pgc-img" style="box-sizing: border-box; margin: 18px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b70c896bf8854754b34f740d9a465f80~noop.image?_iz=58558&from=article.pc_detail&x-expires=1676860165&x-signature=%2Bqrpq%2BAJb43tip2uN7NyIORgtsI%3D" img_width="1080" img_height="720" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/b70c896bf8854754b34f740d9a465f80" class="syl-page-img" style="box-sizing: border-box; border: 0px; margin: 0px auto 8px; padding: 0px; cursor: zoom-in; max-width: 100%; display: block; border-radius: 4px; height: auto;" alt="" /><p class="pgc-img-caption" style="box-sizing: border-box; margin-top: 20px; margin-right: 0px; margin-bottom: 0px !important; margin-left: 0px; padding: 0px; border: 0px;"></p></div><p data-track="12" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: center;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px;">左：一?1 叻I一?Ace 2</span></p><p data-track="13" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">李杰在采访中也谈Cq一点，他讲刎ͼ“Ace 2刚开始做产品立项Q我们首先想的是Q游戏当然要好，影像也要好，外观也要好，所以我们在做取舍和q的时候很难。?/p><p data-track="14" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“但我们坚信一点，如果我在3000元的位Q能够让整个产品的表现力和品体验做?000元，甚至是更高的水准Q这个品对用户的吸引力是很大的。我怿只要有一个用L完以后，他肯定会告诉别hQ这个品真的太好用了。?/p><p data-track="15" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“当我们再用q样的思\看品的时候，我们不会d一个h位做产品。当下的市场竞争和行业背景，一定会要求厂商做六边Ş战士Q在各个场景下都需要提供非常好的体验，而不是简单的某一个器件的下放。?/p><p data-track="16" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“之前也跟大家说q，我们现在处于H破阶段Q所以我们拿C很多资源和政{，允许我们以一个更好的方式Q先让用户去接触到、用到我们的产品。我们相信，非常好的产品力，非常好的口碑Q会帮我们去发酵Q会带来更多的用P我们才有可能成ؓ更大的品牌，或者说成ؓ一个更h长性的品牌。?/p><p data-track="17" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">“所以是先做好品再定hQ只是这个定价刚好比较激q，我相信用户一定是能分辨好产品的，我也怿q款产品上来以后Q整个的市场反馈应该会非怸错，因ؓ我们的品力摆在q儿?/p><div class="pgc-img" style="box-sizing: border-box; margin: 18px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fed63035e6784ff08e47163da137ac3b~noop.image?_iz=58558&from=article.pc_detail&x-expires=1676860165&x-signature=UDA2Ep1amPdlTufTj0hUl9zvrck%3D" img_width="1080" img_height="720" image_type="1" mime_type="image/jpeg" web_uri="tos-cn-i-qvj2lq49k0/fed63035e6784ff08e47163da137ac3b" class="syl-page-img" style="box-sizing: border-box; border: 0px; margin: 0px auto 8px; padding: 0px; cursor: zoom-in; max-width: 100%; display: block; border-radius: 4px; height: auto;" alt="" /><p class="pgc-img-caption" style="box-sizing: border-box; margin-top: 20px; margin-right: 0px; margin-bottom: 0px !important; margin-left: 0px; padding: 0px; border: 0px;"></p></div><p data-track="18" style="box-sizing: border-box; margin: 20px 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify;">”在q样的一个前提下Q一?Ace 2成了q个价位中非常少有的一ƾ能照顾到性能、媄像、设计、做工、质感等多个斚wl度Q加上很有竞争力的h|对同价位产品的压力可见一斑。因此，不排除一?Ace 2的竞品在之后某个节点降h的可能性?/p><p data-track="19" style="box-sizing: border-box; margin-top: 20px; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; margin-bottom: 0px !important;">李杰认ؓQ“一?Ace 2 在同位里，产品表现力、Yg技术的投入Q都是遥遥领先对手的。不是在游戏、媄像、性能的释放，q是|络{体验，基本上都做到了同位最佟뀂我们也非常有信心，非常看好Ace 2 q款产品未来的口和销量。一加Ace 2可能有机会成为线上同位里销量第一的品。我们希望Ace 2q样的品，能够l用户和行业带来一些改变，能够把更多好的品和体验q给用户。这ƾ品目前在同h位没有对手，我甚臌得它可能会倒逼友商降仗?/p>
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